(or: Tango with Jesus)
Step 1- Facebook
Step 2- Fakebook
Step 3- Farcebook
The first step: 2.5 billion photos posted every month are going to need a lot of servers to store them; and lots of servers need a lot of cool down; and lots of cool down needs a lot of energy; and… you guess the rest.
The second and third steps are up to each other. Or private.